Suppose you are looking for the best car repairing service near you’, obviously, you would search on Google ‘Best Car Repairing Service Near Me’ to find out the service providers at your doorknob. As you search on Google, first, it tracks your location and finds out the service providers from indexed information or database. We prefer to Google it instantly when it comes to knowing or searching, which made the search engine most popular globally. Its interface, relevant search result, understanding user’s query, and providing the best results and many other reasons made it appreciated to users. So how does the search engine knows what you are looking for and delivers the best output?
To put the search engine working process in simple words, the Google search engine entails three different steps to accurately understand the search intent and show the most relevant result on the top page of SERPs. Those three functions are:
- Crawling
- Indexing
- Ranking
Each of the following functions plays its role as an autonomous body but linked to each other to filter out the result of billions and billions of databases.
Crawling
Crawlers or spiders are designed and designated in such manner so that it can find the content of a webpage or website and jot it down in the database. Didn’t get it? In other words, crawlers are usually personified as virtual robots. They travel to individual web pages to find the contents such as posts, images, videos, etc. regardless of the format of the content available.
Moreover, with the help of crawlers, Google understands the category of your content and makes it easier to index in the search engine. Uploading Robots.txt is the top directory of a website assists crawlers to identify what to take and whatnot. So, to fetch information from your website to Google send crawler whenever you upload new content along with the Robots.txt. Besides, crawlers have a vital role in optimizing webpages and rank at the top of Google.
Indexing
In the process of indexing webpage in Google’s server, crawlers fetch all the information form individual pages and send those to index in the database of Google search engine. In this step, crawlers or spiders decide under which category content should be enlisted. With the help of created page URLs, Google lists your web pages and make it more discoverable. If your website contains all the necessary contents and meets all the criteria, even if your website is new, then it will be index swiftly and secure top position easily.
Ranking
After evaluating all the collected information from webpages, Google ranks those according to its category and condition. When searching for something on Google, it shows thousands of search results, but how does it show the most relevant and best search result to you? After the aforementioned steps, Google measures the overall quality of your website, including inspecting contents, structure, page performance, and many other aspects. If your website passes the test, then it is evident that Google will rank your site on the top of SERPs.
Does Bing Work Similar to Google?
Like Google, Bing is another popular search engine operated and owned by Microsoft. To measure the traffic status of both search engines, Bing processes 849.5 million search results per month globally, whereas Google, on average, processes more than 100 billion search results per month.
So you are probably wondering, does Bing work like Google? Well, in many cases, both the search engines work quite similar, but some features distinguish both from each other. Google shows results based on pre-collected data by crawling and indexing. Then, it ranks those according to the user-friendliness and its relevancy. On the other hand, Bing works slightly in a different manner because it shows results based on the relevancy of the topic. So, Bing actually skims through all the content of a webpage and categorize those with a unique ID number, so that whenever a user searches for content on Bing, it automatically matches with the query number to show the appropriate result. This means Bing specifies the search number of a query beforehand, intending to match with existing content on the database instantly. In a sense, it organizes its result, evaluating the clicking weight of a webpage or site.
Besides using the relevancy method, Bing uses click distance to filter out the irrelevant or unsuitable pages from its index. Simply, it looks into the clickable link for a page and then scrutinizes it, and if it is found that the link contains too many words and has a longer path to reach them directly, then Bing slashes the URL’s unwanted part. With click distance method Bing can deliver the best result to its audience. Also, it sometimes uses the search result history of the users to understand the search intent and showing the best result.
Moreover, keywords have a predominant role in determining your website’s position in the search list on Google, whereas Bing evaluates based on targeted words usage frequency, title, Meta description, and other aspects to rank a website.
Another important factor is to rank on the top page of the SERPs of Bing, following some factors, can effectively boost the position in the search result. On the other hand, to rank on the Google search engine, you need to follow more than 150+ instructions. In comparison, ranking in Bing is comparatively easier than Google.
Conclusion
At this point, you have the basic idea of how both Google and Bing search engine works. Though nowadays, Google recognized as the best search engine, Bing is also dominating to some extent. Obviously, some factors helped Google to top Bing drastically. To get a new experience, you can use Bing. Taste the difference!