You probably have heard the term SEO which stands for Search Engine Optimization. By definition, SEO refers to optimizing a website with a view to ranking on the top of search engine result pages (SERPS) and generating ROI. Obviously, SEO has many benefits, such as free effective marketing and constant organic traffic, which means more sales and many others to grow your business efficiently.
Importance of SEO for Website
SEO determines your visibility to your targeted customer and an inevitable part of website management. Here is an example to illustrate the importance of SEO for a website. For instance, you want to sell a carpet cleaning service online, so if you search “Best Carpet Cleaning Service” on Google, it will show you about 170,000,000 results.
You are in competition with all the existing carpet cleaning service providers. From the customers’ perspective, they are more likely to choose the service from the top page. In order to sell your service, your website should appear on the first page of the targeted audience search list. With SEO optimization, you can win the competition in the course of time.
Initially, the SEO optimization process is categorized into two parts, those are, On-Page SEO Optimization and Off-Page SEO Optimization. Each of these has its own characteristics and role to play in terms of ranking effectively.
The term On-page SEO optimization means elevating individual webpages with the best and suitable title, meta description, URL, and headings. To do on-site optimization, you need to follow specific rules and implement them perfectly to get an outstanding result. Learn more about website management
First of all, title tags of webpages should be precise and concise because it will show up on the SERPs as the search result on a specific keyword. With that said, Google prefers short titles within 50-60 characteristics because, on the search page, a precise and concise titled webpage gets the highest priority. Though there is no character limit, it is wise to follow Google’s guidelines as you try to please the search engine to rank higher. Keep in mind that the title tag of a webpage should convey what exactly your site or page is based on. If you are selling a car repairing service, your title should tell that specifically.
Under the title tag, there is a small description explaining or summarizing a webpage. This short description informs the targeted audience of what is available on this webpage. Standard Meta description contains 155-160 words. It is an idea to utilize the meta description option perfectly because this makes your website more clickable. What is the point of a ranking if you don’t get enough, click? This impressive feature can increase organic traffic visits also secure the top position in the search list. Remember, you should not copy and paste the whole article; instead, make it attractive and depict your target audience.
Furthermore, headings are also a part of on-site optimization because headings can modify and highlight the specific information of an article. Researches have found that content with particular headings has the highest performance rate than the paragraph structured ones because your reader may become annoyed if it takes too much time to find what they are looking for. By specifying the heading as subtopic, you are enhancing the readability rate effectively.
Finally, it is essential to use optimal URLs for your website. Basically, what URLs do is it drives the audience to the specific webpage when it is clicked. A simplified URL plays the most vital role in making the search engine understand it quickly and index it. Here is the best example of optimal URL:
Off-page deals with the actions which are mainly done outside the website to generate more lead. It is entirely different from on-site optimization and categorized as the most crucial part of SEO. Off-site optimization process entails various actions, including fixing Robots.txt, XML Sitemap, Fixing errors, and link building.
To begin with, the process, with the help of a webmaster tool, creating a Robots.txt for a website, can instruct the web crawlers what to crawl and how to crawl data from your website. This file allows the crawlers to index every page of your website. How does it work? Well, before indexing your webpage, Google sends crawlers to index the available information of your site to show it on the search result. When web crawlers reach a page, it instantly looks for the Robots.txt file to understand what is accessible and what not. Moreover, Robots.txt is a sensitive issue, so it must be included in the first-level directory of a site.
When it comes to Sitemap.xml, it creates paths for the crawlers to find and obtain the site’s URL, content, and other information from the database of the site. Adding a sitemap can help every individual page rank faster. Many experts recommend attaching sitemap.xml so that Google can easily recognize your website and put it on the top page of the search list.
Fix Link Error
Moving on, fixing errors is also a part of off-site SEO. With SEO audit tools, you can easily find the blunders in links. Many tools such as Google Analytics, XENU, Ravens are available to find the broken link, troubleshoot it, and fix it instantly. Broken links create a negative impression of the site, which later on hampers its traffic generation. The process of fixing errors in links is finding the broken link first, jotting it down, analyzing it properly, and finding out the path it should redirect and Walah! Use the website’s CMS to fix it.
TIER 1,2, AND 3
Last but not least, backlinking can back your site with loads of traffic (quality backlinks over +80 Domain Authority) even if your website is a newborn. Creating Tier1 Tier2 and Tier3 is part of getting backlinks for a site. Simply, Tier 1 is linked to your website, Tier 2 — links to the pages containing your tier 1 links and Tier 3— links to the pages containing your tier 2 links. You guessed it right that all the tiers are linked with each other to create backlinks for your website. Backlinking is a magnificent process to redirect the targeted audience from a site to your site. There is no need to add thousands of backlinks because it may affect your site’s speed. It is wise to add some quality links to get the assurance of organic traffic.