Website management is a process to assist your website to go to the next level. A website caters to constant support to do business online and stay visible to your potential customer 24/7. It is a nifty tool that every business or company needs in terms of generating sales virtually. A website is like your personal car. It will give you the best service until you look after it periodically. Similarly, your website also needs constant maintenance to ensure the best service for your targeted audience.
What does Website Management Involve?
Website management encompasses various kinds of tasks, including uploading and developing content constantly, ensuring maximum security, supervising the website’s functionality, and many others. Each component plays its role in making your website as a role model and generating organic leads. It is a matter of the fact that a website must comprehend several features to fit in the market. Besides, a website manager is responsible for updating software, running security checks and backup action, updating content, etc. To be precise web manager helps to a website to growth flawlessly.
Develop and update content
Your website indeed needs original and SEO optimized content to secure the first position on the first page of the SERPs and drive more traffic, which eventually can reward you ROI frequently. Content can educate your targeted audience and create a bridge so that you can sell your services or products easily.
Practically, content can cover almost all aspects of your business. With the quality content, you will be able to dispatch your messages to your customers effectively and win their minds. Eventually, you will get more traffic and sales. Why will people visit your website? Because your website is compressed of content that people are looking for.
Unlike other components (design, UI/UX, organization) of a website, content plays the most vital role in supporting and promoting your business. You can upload blog posts, visual content, infographics, and various forms of content so that not only search engines love you, but your audiences visit you more frequently.
It is a good practice to perform offsite website backup daily because this will help your website to recover swiftly if it faces any interruption while running. You are probably wondering how frequently you should do the backup. Well, it depends on the frequency of posting blog posts and the prominence of your database. You should not leave any stone unturned while running the backup process because everything has value and importance. No matter which CMS (content management system) you are using for your website, daily backups can save you from massive damage.
WordPress is widely known for its easy backup process because with its backup function, you can easily compress the website’s data, save it, and keep it anywhere you like. This CMS offers both manual and automated backup options to its users. Keep in mind that running a backup process before any update can save time and any kind of catastrophe.
Software Updates and Security Checks
Every website has its own needs. Running a security check is crucial in website support because security is the first priority above all. By doing this, your website will be secured from any kind of cyber-attacks.
There are several strategies to ensure maximum security for your website; unless you are an expert, it might become challenging to do it by yourself. Apart from the security check, a website owner should also check for software updates. Updating software can reduce the contraction of vulnerabilities. The update procedure deals with plugins, themes, security measurements, etc.
SSL Configuration SSL/HTTPS
SSL encompasses your whole website from any kind of penetration from unwanted intruders. The term SSL stands for Secure Sockets Layer, meaning SSL is a kind of security technology that helps to establish a secure connection between your website and visitor. After installing SSL on your website, every bit of your website’s data becomes encrypted and protected.
These days, many domains and hosting companies are including free SSL service for the first year right after you buy domain service from them. Green badge SSL certificates help you to secure your website’s essential data to a great extent. It is even more helpful for those sites which use online payment gateway service because this type of website needs to be PCI compliant, and SSL is one of the requirements to establish any contract for online payment.
Most importantly, SSL can win customer’s trust easily. If your website doesn’t have the SSL installed, it will show security warning to your potential visitors when someone tries to enter your site. Consequently, you will lose them because of the trust issue. Brian Dean, the founder of Backlinko.com, conducted research and found that HTTPS compliments the search engine to a great extent, which eventually helps a website to rank faster.
Report delivery (with what has been completed)
Making a report on the progress of your website management is vital because it can easily help you understand the flaws and plans for the future. Moreover, the report can also satisfy your requirements as you are well aware of the facts that your website is in progress and need this and that to be fixed.
A phenomenal report should cover all the aspects of the website from security check to internal and external development so that if you want an expert to do website management, it will help one understand it without any trouble.
In conclusion, website management involves a variety of technical tasks that a beginner may face trouble to execute. So, it is recommended to hire a website manager to manage all the aspects of your site so that you don’t need to go through any trouble and concentrate on your business. In terms of pricing, it depends on the size, weight, and functionality of the website, but generally, at the lower end, it costs around £200 a month. Remember, your business website is responsible for ROI, so it needs to go through maintenance on a daily basis or periodically.