You have a website, and you want to rank on the top of the search engine result pages (SERPs). None other than Search Engine Optimization (SEO) can help you to secure the top-stack position without any doubt. As far as one can tell, SEO is a long-term process, so your site won’t bounce to the top overnight.

Perhaps you are guessing that SEO is all very technical and complicated and you cannot learn and do it by yourself. To be honest, first of all, there is nothing called unachievable if you have passion and willpower. Second of all, SEO is not that hard, after all!

Let’s take you through all the fundamental steps to do SEO on a website. Here are the steps that you need to follow:

Keyword Analysis

Don’t freak out! Keyword is a fancy word that refers to the search queries a customer puts on while searching for their desired result. Doing a keyword analysis will get your half job done because you become fully aware of what your targeted audiences are searching for and how they are searching.

For instance, you are selling ‘Perfume.’ So you want to find out the keywords that your targeted audiences are using to find their desired perfume. Maybe, you will find keywords, such as ‘Best perfume seller,’ ‘Perfumes for Men,’ ‘Perfume Shop near me,’ and so on.

So you want to put such keywords with high volume and less keyword difficulty in your site to rank gradually.

Tips

There are many tools out there to do keyword research for you. For instance, Ahrefs, Semrush, and Longtail are the most popular tools to do keyword research. While analyzing the keywords for your site, understand the metrics carefully. Following those parameters will help you choose suitable keywords for your site.

Optimize your site

Site optimization signifies the need to make a site user-friendly and optimized from all aspects.

Page-Optimization

Page optimization is the next step of SEO optimization because it deals with helping a site to become worth indexing. So, rather than partially optimizing your site, you must ensure that all the pages/whole website is optimized. Typically, there are two types of optimization, (i) On-Page Optimization and (ii) Off-Page Optimization.

On-Page SEO optimization

On-page optimization refers to elevating the overall performance of a page by improvising the whole page according to the search engine guideline. On-page SEO optimization includes,

  • Meta-Description

It refers to the short description that appears under your site’s name on the search list) of the site. Make sure you utilize it ideally.

  • Page-Title

Suitable page titles attract more audiences because they can instantly make an impression of what the page(s) is all about.

  • Suitable Heading

While you are uploading content on the page, make sure you use headings such as <h1>The Topic of the Content </h1>, then <h2> Sub-heading that supports the topic </h2> and so on to <h6> </h6> or more depends on the nature of the topic. Aligning your content in this way will make the content more organized, neat, and clean, and most importantly, this strategy will increase the readability of the content.

  • Segment All the Content

Content segmentation is necessary because you need to take the audience where they want to go. Otherwise, you will love your traffic drastically. Here categorizing content means, there are three types of content users love:

  1. Navigational
  2. Informational
  3. Transactional

By categorizing your content in this manner, you serving the search intent generously, and this will generate more leads.

  • Optimize Images

Optimizing images will interlink your content in the search box, and you know that pictures attract more than anything else. Besides, optimizing pictures means you indicate what is shown in the picture. Subsequently, both the search engine and audiences will understand what this image is all about and are most likely to click on it to what is inside. Pretty obvious, you can say.

Off-Page Optimization

Off-page optimization refers to making your site more visible to the search engine and making it more user-friendly.

Any Device Friendly

The first thing you want to ensure is that your site is compatible with all kinds of devices out there, especially smartphones. 81% of the total internet users prefer to surf the web on their phones. Making your site device-friendly will reward you with more leads and eventually, a conversion.

Improve Site’s Performance

Ranking on the top is not that piece of cake as there is vast competition that exists. Like you, others who are striving to get on the first page. So, in this competition, you don’t want your site to be dumb, would you? Most importantly, improving site performance and improving the loading of your speed will help you stand out. Users love that site, which loads faster than others.

Create Robots.txt & Sitemap

What is the point of doing all these, if the search engine cannot find your site or cannot crawl all the data and index it, right? Usually, a sitemap creates a roadmap that enables the search engine to follow it, find the content, and show it in front of the audience.

Robots.txt assists search engine bots (crawlers) in crawling the data you want to put up and getting it indexed. Besides, all the search engine bots are crafted in a way that they can read your instruction from the Robots.txt, understand it, and work accordingly.

Get Backlinks from other sites.

When you are new in the competition, you can take support from the big shots by getting backlinks for your site. As a result, they will not only help you generate traffic for a time, but preferably a quality backlink can serve your site for eternity.

Very clever of you if you are thinking of buying quality or best backlinks with money, Mind you if the search engine finds out your site is going to be hit by Google penalty. How you may ask? Well, whether you monitor or not search engine monitors your site when it notices that your new site is getting phenomenal traffic suddenly, your site will become vulnerable immediately.

Finishing Up

All in all, the above steps are the basics of SEO, and by practicing and going deep into it, you will find more interesting techniques and facts. Remember, tracking SEO progress perpetually is also a part of SEO because it will help your plan before taking any action.