Perhaps you have heard from your friends or colleagues and realized that ranking top on the search engine result pages (SERPs) would definitely reward you maximum revenue of investment (ROI). As a result, you are probably wondering, there are so many websites, or similar businesses appear on the top page, as a new website how to get on the first page on Google?
Search Engine Optimisation (SEO) helps a website to rank at the top of the search result effectively as it is the most prominent and promising technique to get in the top-stack along with the stars.
It may occur that you don’t have any idea on SEO also don’t know how to implement it. As it is not a software that you can just install it and rank anyway, instead it is a long-term process and quite technical and depth.
For your convenience, many SEO companies in London offer the most comprehensive SEO packages to help your site rank swiftly and effectively. However, you want to save some money and are willing to learn about it so that you can manipulate it in the coming days.
In this article, you will learn to do SEO on a site, but before we jump into the techniques or methods, let’s learn about the two types of SEO optimization, those are:
- On-Page SEO optimization
To rank your website on the top search result, you need to optimize every page of your site. How do you do that? Well, on-page SEO optimization encompasses several tasks, such as writing quality Meta-description (This description appears under the title of your website), URLs, headings and tags, and many other aspects. Implementing on-page SEO optimization will do the half work done in terms of ranking your website speedily.
- Off-Page SEO optimization
Off-page SEO optimization, on the other hand, entails the action takes place outside the website. Robots.txt, XML Sitemap, Fixing errors, and link building are parts of Off-page optimization. Typically, off-page SEO optimization allows a site to become competent to the search engine so that it can get indexed in the search box.
How to optimize a website?
SEO optimization highly depends on the site’s speed and performance because users always prefer and engage on the site, which loads faster and has the capacity to give the best experience. To ensure site performance, you want to monitor your site’s speed constantly and judge it from the audiences’ points of view.
Rather than monitor and identify your site’s speed manually, you can use applications such as GTmetrix, Pagespeed Insights (from Google), Pingdom Tools to get the proper and perfect insights. Besides, you can also go for free tools, but the result may vary as it is free.
According to the SEO bible, Keywords are the most crucial part in terms of determining your site/page’s position as well as allow Google to take your site into account. In general, keywords are the produced words that have been frequently used by the users to get the desired result. Matching the calculation, you will see putting a particular keyword in your site will help to appear in the search list and search engines operate to find the websites that have the users’ queries in it.
So to find those perfect keywords, you must use tools in order to get those suitable keywords to employ in your site. Ahrefs, Semrush, Moz, and Google Trends are the best known for its accurate results.
Before taking keywords and implementing those in your site, take a look at the Keyword Difficulty (Level of competition in a sense), and Keyword Volume carefully. For example, if your website is new, it is better to use keywords with a lower-difficulty level with higher volume. Make sure you choose meaningful keywords as well.
Now that you have enlisted all of your targeted keywords, what is next? This is where the role of content comes into play. Content in a website not only stands as the bridge to connect with your targeted audiences but also the most prominent element of a site where you can use all the keywords and rank on the top page.
Needless to say, you should not include contents that do not match with your website or business. For instance, if you own a pet shop, use pet-related keywords rather than use hunky-punky keywords to rank. Warning If Google finds out that you are using irrelevant keywords, your site will get hit by Google penalty sooner or later.
Use keywords wisely, instead of absurdly! There is a standard ratio to measure how many keywords you can use in the content or article which determines the presence of Keyword Density in the material. Remember, the stuffing keyword will make your website choke to dysfunction.
Just launched your website and ready to compete against your competitors, but don’t know where you should start? Well, getting a backlink is the simplest and yet effective way other than marketing to make your site’s online presence more visible.
Backlinks’ role can be defined as the chain that connects one website to others. Getting a backlink from a well-reputed and establish website will give you more organic traffics. Note: Getting a backlink from a relevant business nature site carries the maximum potential to increase the conversion rate to a great extent.
Last not Least
When you are done with the aforementioned fundamental steps of SEO, you also need to take care of the sitemap, Robots.txt, and other aspects of off-page optimization. As off-page optimization helps your website to become visible to Google crawlers, employing those components in your site will assist your site to get indexed, and with the boost of on-page SEO, your site will gradually get a result. Next thing you know, your website is ranking on the top page of the SERPs.
Meanwhile, if you have an issue or unable to understand what to do, you can consult with experts or ask the Guru (Google) to find out your answer and take the lead. Keep winning!!!