Growing business and getting organic traffic has never been so easier. With Search Engine Optimization (SEO), you can appear on the first page of your targeted customer search list. These days customers prefer online research before buying the required goods or services. The most amusing and actual fact is that consumers do not visit the second or next pages of the search results when they find the necessary info in the first one. So even if you have an online presence, there is no guarantee that you will get more organic traffic unless you implement the proper SEO techniques.
While doing SEO optimization on your website, your approach plays the most vital part because if you can’t take perfect and unique and perfect methods, there is no point in doing SEO. For example, you have done all the necessary steps. Your website ranked on the first page of Google (learn how Google Search Engine works), but your website doesn’t contain what your targeted audience is looking for. Subsequently, you will eventually lose your page views as well as your potential customer. There are specific techniques that can secure your website’s position at the top of search engine result pages (SERPs) and generate business ROI.
Here are the Search Engine Optimization techniques to drive more organic traffic
- Choose the right keyword & Analyze
Perfect keywords will be the key to your success. This means before you jump into the process of SEO, you need to choose the suitable keyword according to your niche or nature of your business. While you are choosing the keyword, think like a customer so that you can understand your search activity more closely.
Identifying your targeted consumer will be the first priority and then put yourself in their shoes to make your task easier. Later, do your homework on the keywords you are planning to target. Tools such as ahrefs, Semrush, Raventools, and many other paid tools can give you the exact data on volume and trends, difficulty, similar keywords, and more.
Moreover, you need to have a proper understanding of long-tail keywords, which is a combination of three or more words or phrases. This type of keyword can describe your product or services accurately. Gather all your long-tail and exact keywords and start analyzing them so that you can filter out the perfect ones and use those in your web pages or blog posts.
- Write SEO optimized content
Once you have all the keywords, you are ready to move on to implement them on your website. Content is the best and the perfect way to utilize and use those keywords. But you must follow the standard way to put your keywords in your article.
The standard way to do that is to maintain the proper keyword density in your article. Don’t overdo it because if the density is too high, then the search engine may not index your web page, which eventually puts your web page/website in the dark.
However, there are also some ways to use your keywords in the article. For instance, you should put and use the primary keyword in the title or <h1> of your article. Other than the usage of keywords in the article, make sure your content is original, have the best readability matched with your targeted audience, and are appropriately organized.
The holy guide of SEO optimization advises doing on-page optimization properly. Actually, on-page SEO optimization means optimizing each and every web page individually so that your website carries the maximum potential to get more organic traffic.
It is a matter of fact, On page (On-site) optimization comprises several strategies such as keyword enlisting, high-quality content marketing, multimedia optimization, and ensuring proper page speed.
Besides keyword analysis and high-quality content, you should also optimize the image by naming the image according to the topic your content is based on. Then use the Alt-text option because alt text is the main factor for a picture. Furthermore, many experts recommend using alt text as a literal description of the image. You can also input your targeted keyword in the alt text.
- Build Various and Quality Backlinks
Aha! Backlinking is one of the most crucial methods to get more organic traffic as well as rank faster effectively. Generally, Backlinks, known as the inbound links, link one website with others. Backlink actually approves your website’s quality and performance; as a result, you will get more traffic if you have top-quality backlinking.
Note that, the more popular and best backlink you will get for your website, the more organic lead you will get. However, you don’t need thousands of backlinking to rank, one quality inbound link can do a perfect job. Before you take a backlink, you should consider factors such as authenticity, popularity, steady, and other insightful factors so that you can get the most out of it.
Besides, backlinking from other websites, you can also do internal-linking (creating hyperlinks between other webpages of the site) to avail maximum link juice.
- Site Architecture Optimization
Your website’s design and structure determine how the crawler will find and index all the webpage of your website. Undoubtedly, if your site doesn’t meet the standard of a perfect and user-friendly website, it will be lost on the horizon that none can find.
Features such as a website’s content structure and design, crawlability, performance and speed, mobile-friendliness, website security, and shorter URLs can help you to do SEO optimization on your website effectively. So, always pay closer attention to your website’s architecture so that you can improve every day.
- Exploit Feature Snippet Option
Google, itself defines featured snippets as the special boxes where the format of regular listings is reversed, showing the descriptive snippet first. To give you the perfect example, here is what a snippet looks like:
This is what a featured snippet looks like. It has the high potential to get more organic click because it shows the exact result of the search conducted. Now you are wondering how to get the featured snippet. Well, Google also answered your question, saying, you can’t. Google systems determine whether a page would make an excellent featured snippet for a user’s search request and elevates it.
In brief, though, there are many SEO optimization techniques available out there, but following the perfect techniques can reward a website with more organic traffic and boost your sales. Aforementioned, tips will definitely help you to rank faster and successfully.